Sellers

Bridgestone Properties knows from 1st hand experience there are three major factors involved with the successful selling of a property in Massachusetts:

The first and foremost is Initial List Price. When the initial list price for a property is to high for the current market, it guarantees that the property will be on the market for an extended period of time. A consequence of an extended time on the market is that potential buyers develop an unfavorable opinion of the home prior to even seeing it.

Rationale or not, buyers often believe that there must be something wrong with a property if it has been listed for sale for a long period of time. To avoid this, Bridgestone Properties use an exhaustive market based comparison approach to insure that your home is priced right from the start, allowing us to sell your property for the best possible price in the shortest possible amount of time.

Once the initial list price has been established, the second major factor is for the successful sale of a property is its Marketing. In real estate the expression "You never get a 2nd chance to make a 1st impression" is especially accurate. From the very first day your property is listed for sale, Bridgestone Properties will use a vast array of tools and resources to illustrate your properties best features to the buying public.

Professional photographs with virtual tours will allow your property to jump of the computer in the eyes of the buyer and these first class images are displayed everywhere Bridgestone Properties advertises our listings. Critical web placement on sites such as Boston.com, Zillow.com, Realtor.com, Craigslist and countless others is useless if the images that are being displayed do not paint your property in the most attractive way possible.


The third factor when selling a property, especially in this day and age, is Creativity. This is why Bridgestone Properties model of tailoring a marketing campaingn specific to an individual property instead of trying to fit the property into our own brand of marketing is so crucial. There is no one right way to do things and every property is different, not only in style, location and type but in what it has for positives and what segment of the buyer market it can be targeted for.


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